Speakers

Simon Struna

Simon Struna

Programmatic Ecosystem Specialist, iPROM

Simon Struna is a programmatic digital ecosystem specialist at iPROM and one of the leading experts in digital infrastructure in Slovenia and internationally. He intensively explores programmatic buying and Internet of Things to integrate digital commercial content in all connected devices.

LECTURE: INTEGRATION OF DIGITAL MARKETING WITHIN THE SCOPE OF IOT

New technologies and constantly changing consumer behaviour are transforming the global advertising ecosystem. To keep up with the growing demand, the digital advertising has integrated the programmatic buying and Internet of Things and opened up a fascinating field of business opportunities to communicate with the target audience on the go. In his lecture, Simon will travel back and forth in time to introduce the evolution of new era in advertising and by showcasing two study cases of successful digital campaigns in the internet of things impress the audience with what is already possible in Slovenia today.